Plume: Naturally Feathery Lashes

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Plume: Naturally Feathery Lashes

Who wants longer, fuller lashes?  Okay, that would be everyone.  Six or seven years ago, I experimented with Revitalash and Latisse, which both worked but they always irritated my eyes, so eventually I threw in the towel and settled for my normal lashes. A year or two later, when I fell down the Clean beauty rabbit hole, I did a little research on these products I couldn’t believe I put them so close to my precious eyeballs.  (For more on that, scroll on down to the bottom of the post.)

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(Old Packaging)

A few months ago, The ladies at LeVert Beauty told me I just had to try Plume Lash and Brow Enhancing Serum.  (Formerly Nuvalash, Plume is the same exact formula, size and packaging; the founders just wanted to rebrand last month.)  Honestly, I was skeptical; could something with such natural ingredients give me eyelashes that look like ostrich feathers?  I started using it sporadically, when I remembered, before bed.  That did not work.  Then a rogue eyelash curler cut off half the length of my lashes on one eye.  Yes, really; it’s a long story…  Out of desperation, I vowed to apply Plume every night, until I finished the whole container.

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(New Packaging)

Plume is legit; it WORKS.  This product didn’t sting or irritate my eyes at all, and within 4 weeks, I saw amazing results.  I really wish I had taken a “before” picture for you!  My lashes are much longer and definitely fuller; I will absolutely continue to use this product.  And, because Plume is totally natural, you can use it while pregnant or nursing.  Plume works by stimulating follicle growth while hydrating and protecting; lashes grow longer and stronger, so they don’t fall out as often as they do when you use nothing.  Ingredients like organic Aloe Aera, Castor Oil and Honey Extract moisturize and provide anti-fungal and antibacterial properties; ingredients like Watercress, Indian Cress, Coltsfoot Flower, Yarrow Flower and Peruvian Bark Extract have seemingly magical hair lengthening and strengthening powers.  There are two ingredients that sound a bit sketchy, but aren’t: Sucrose Laurate is an emulsifier that is naturally obtained from hydrogenation and esterification of sugar cane and vegetable oil; Sodium Stearoyl Lactylate is a natural, food grade emulsifier derived from stearic acid (plant-derived) and the sodium salt of lactic acid.

What doesn’t it contain? Parabens, Sulfates, Phthalates, Hormones, Prostaglandins, Artificial fragrances, Artificial dyes or Gluten, which brings me to the reason you shouldn’t be using mainstream lash or brown growth enhancers.  Phenoxyethanol, a preservative, is the third ingredient in Revitalash, and I generally try to stay away from it (unless it is the very last ingredient in an otherwise extremely Clean formula that I cannot live without).  It is a known eye irritant, and it depresses the central nervous system.  It’s also been banned in nipple cream.  Latisse’s second ingredient is benzalkonium chloride, which is also a preservative that causes eye irritation and respiratory problems.  Both of these formulas also contain prostaglandins, which are basically hormones.  I could go on and on; there are a lot of nasty ingredients in mainstream lash enhancers.  No thanks.

Want to try Plume for yourself?  Use my discount code at Levert Beauty (BB10) for 10% off your entire order, and let me know how it works for you!

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